Why I Chose ‘Live Your Potential’ As My Marketing Phrase

I am not sure how many patients are aware that the branding for Dr. McLeod Chiropractic is the phrase – Live your Potential!

When I first opened my clinic in 2015 I was inundated with marketing, branding, lease agreements, bank and lawyer meetings and the list can go on and on.  It would be a whole other story to go into how not to start as an entrepreneur because I must have made every mistake in the book and somehow survived it.  That story is for a later date. 

The reason I bring this up is because when I realized that I wanted to open my own clinic I wanted to make sure everything was authentic, genuine and congruent. Live your potential was a phrase that came to mind that encompassed what I believe chiropractic can provide in someone’s life.

Chiropractic is being studied fervently and there is still much research to do to understand its full effects on the human body, however, neuroscience has begun to shed light on the impacts of an adjustment on the spine and how it relates to the brain.

The brain and spinal cord are the central nervous system. Essentially it is your hardware system if you consider your body a soft tissue, living computer. It must work efficiently to process its surroundings, our environment, and then adapt to it accordingly.

The science is showing that an adjustment helps the body function more efficiently and thereby can increase your healing potential.  I understand this as living your potential. So many people have poor function – it could be poor sleep, digestive issues, aches and pains, yet they believe this is normal, not understanding that they have the capacity to change their lives for the better. 

That is why I chose the phrase, “LIVE YOUR POTENTIAL”.  My hope is that the people I meet at the clinic begin to understand that they have so much more they can do and be in life and I want to help them meet that potential.